Trending...
- Fathym announces the addition of Sergio Sotolongo to its board of directors
- iTech offers 60-days free trial on expEDIum Medical Billing® product
- Ismail Sirdah' Guide To Landing Event Sponsorships
The breakout brand built a loyal following with their unisex sneakers after exploding onto the footwear scene via social media marketing and record online sales. Now, TRONUS is celebrating this in-person retail partnership with an industry leading corporation as they look ahead to their next steps.
ATLANTA - DelhiScan -- In 2021, TRONUS announced that their luxury athleisure wear unisex sneakers would be available through a partnership with Eastbay.com. The Black woman owned footwear startup had come seemingly out of nowhere with an impressive sprint toward success. Now, to demonstrate staying power, the brand is focusing on next-level moves including this new announcement with Champs Sports Homefield - the 35,000 square feet location in Pembroke Pines, Florida - largest of any Foot Locker, Inc. subsidiary in the world.
TRONUS is a rule-breaking, fashionable, community-forward brand that made their debut in the Summer of 2020 to the tune of a six-figure launch that crashed their website in the first few hours of their pre-orders going live. This of course caused competitors and collaborators to take notice . . . and all during the height of a global pandemic.
"This is perfect timing and a great fit. We're all really excited", shares Santia Deck, the young CEO that serves as the face of the bold shoe brand. Santia co-founded TRONUS with her mother, Cynthia Cureton-Robles who is COO of the company. Shattering expectations is built right into the company culture. Although these two Black women lacked previous ecommerce experience, they didn't lack business, social media and traditional marketing savvy needed to launch a successful brand today. Having created success as an athlete and fitness personality with a loyal social following of over 2.5 million, TRONUS was born out of Santia's thriving endorsement of a small independent shoe brand and the idea of her own signature line. Once it was clear that this ideal situation would be difficult to materialize, Deck & Cureton-Robles decided to explore the feasibility of Santia starting her own sneaker company. They spent several months of R&D, test marketing and tons of audience analysis which proved that Santia could successfully launch her own shoe. The rest is history . . . which is precisely what TRONUS made as the first shoe company owned by a woman athlete. It's this spirit and drive for success that have the Champs Sports Homefield team excited to see TRONUS shoes in their store. "At Champs Sports, we are committed to listening to our consumers. We've been a part of athletes' lives since inception and this new Homefield concept directly caters to their total needs," said Guy Harkless, Senior Vice President and General Manager of Champs Sports and Eastbay. TRONUS is planning a major in-store event at the Champs Sports Homefield location in the coming weeks (TBA).
More on Delhi Scan
Since Champs Sports Homefield is positioned as a responsive offering that is catering to the evolving needs of consumers, and TRONUS has centered data and customer input from their inception, the pairing makes sense. The online nature of its business model has worked extremely well for TRONUS even though their shoes are most impressive in person. "When people get to hold our shoes in their hands and see how light they are, and when they try them on, we instantly gain a new super-fan," boasts Cureton-Robles.
TRONUS seems to be positioning themselves for the same type of strategic success they've created online in the in-person retail arena as well. If the industry old guard has not reckoned with the fact that TRONUS is a rising brand to take note of yet, they should certainly do so soon.
ABOUT TRONUS
TRONUS invites you to slide into luxury with the lightest, most comfortable unisex sneaker in the world. History making female football player made history a 2nd time as the 1st female athlete to own a sneaker company. Owner, Santia Deck spent several years developing a sleek futuristic footwear brand whose unique style is matched only by its impeccable comfort. The bold look draws you in, and the feel will get you hooked.
This disruptive startup began taking pre-orders when they launched in July of 2020. Now, customers of all ages - from student athletes to celebrity supporters - are becoming loyal TRONUS fans. Many celebrities are fans such as NFL greats, Deion Sanders, Antonio Brown and Michael Strahan; Rappers like Waka Flocka and Z-Ro; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez and Celebrity Jeweler, Johnny Dang to name a few.
More on Delhi Scan
TRONUS is a rule-breaking, fashionable, community-forward brand that made their debut in the Summer of 2020 to the tune of a six-figure launch that crashed their website in the first few hours of their pre-orders going live. This of course caused competitors and collaborators to take notice . . . and all during the height of a global pandemic.
"This is perfect timing and a great fit. We're all really excited", shares Santia Deck, the young CEO that serves as the face of the bold shoe brand. Santia co-founded TRONUS with her mother, Cynthia Cureton-Robles who is COO of the company. Shattering expectations is built right into the company culture. Although these two Black women lacked previous ecommerce experience, they didn't lack business, social media and traditional marketing savvy needed to launch a successful brand today. Having created success as an athlete and fitness personality with a loyal social following of over 2.5 million, TRONUS was born out of Santia's thriving endorsement of a small independent shoe brand and the idea of her own signature line. Once it was clear that this ideal situation would be difficult to materialize, Deck & Cureton-Robles decided to explore the feasibility of Santia starting her own sneaker company. They spent several months of R&D, test marketing and tons of audience analysis which proved that Santia could successfully launch her own shoe. The rest is history . . . which is precisely what TRONUS made as the first shoe company owned by a woman athlete. It's this spirit and drive for success that have the Champs Sports Homefield team excited to see TRONUS shoes in their store. "At Champs Sports, we are committed to listening to our consumers. We've been a part of athletes' lives since inception and this new Homefield concept directly caters to their total needs," said Guy Harkless, Senior Vice President and General Manager of Champs Sports and Eastbay. TRONUS is planning a major in-store event at the Champs Sports Homefield location in the coming weeks (TBA).
More on Delhi Scan
- JKS Financial Sponsors Program To Teach High School Students Investment Skills
- Don Barnhart's "Unapologetically Funny" Comedy Tour Keeps Las Vegas Laughing With 50% Discount
- Craig W Brearley Architecture Transitions to New Ownership While Maintaining a Tradition of Architec
- Best Cocktails and Bar Food in Astoria, Queens
- How Massage Therapy Near You Frees Your Body Of Pain So You Move Better, Sleep Better, Feel Better, Without Back Pain, Neck Pain, Headaches, And More!
Since Champs Sports Homefield is positioned as a responsive offering that is catering to the evolving needs of consumers, and TRONUS has centered data and customer input from their inception, the pairing makes sense. The online nature of its business model has worked extremely well for TRONUS even though their shoes are most impressive in person. "When people get to hold our shoes in their hands and see how light they are, and when they try them on, we instantly gain a new super-fan," boasts Cureton-Robles.
TRONUS seems to be positioning themselves for the same type of strategic success they've created online in the in-person retail arena as well. If the industry old guard has not reckoned with the fact that TRONUS is a rising brand to take note of yet, they should certainly do so soon.
ABOUT TRONUS
TRONUS invites you to slide into luxury with the lightest, most comfortable unisex sneaker in the world. History making female football player made history a 2nd time as the 1st female athlete to own a sneaker company. Owner, Santia Deck spent several years developing a sleek futuristic footwear brand whose unique style is matched only by its impeccable comfort. The bold look draws you in, and the feel will get you hooked.
This disruptive startup began taking pre-orders when they launched in July of 2020. Now, customers of all ages - from student athletes to celebrity supporters - are becoming loyal TRONUS fans. Many celebrities are fans such as NFL greats, Deion Sanders, Antonio Brown and Michael Strahan; Rappers like Waka Flocka and Z-Ro; Gospel Singer, James Fortune; Comedian, Karlous Miller; Soccer Superstar, Josef Martinez and Celebrity Jeweler, Johnny Dang to name a few.
More on Delhi Scan
- New Factbook Delivers First Reference Compilation for 2022 Russia-Ukraine War
- Mutual Aid Ambulance Service Partners with Excela Health for Paramedic Training Program
- In2Scuba Diving Co. of Maui introduces its exclusive beginner scuba diving lessons
- Always Ontime: Chaos City - Super Hero Graphic Novel with Neal Adams Cover Launches from Panopolis Metaverse
- New Hampshire Becomes the 15th State to Require Personal Finance as a Core Academic Subject
Source: TRONUS
0 Comments
Latest on Delhi Scan
- iTech offers 60-days free trial on expEDIum Medical Billing® product
- Completion of funding round brings Metaphysiks one step closer to embodying the Metaverse
- On Anniversary of Surfside Tragedy, New Book Coaches Residents to Identify Warning Signs
- CHASM unveils highly-respected CEO John Kawola as its first independent board member
- IOTech announces a major new release of Edge XRT, its software platform for time-critical OT systems
- Connect Fibre Partners With Linksys and Axiros
- Bacchus Wine & Spirits Jumps To Elite 'Top 20' Position In Beverage Dynamics Top 100 Retailers for 2022
- CPC Scientific Announces New California Peptide API Manufacturing Facility
- PermaTherm 2022 Family Fun Day
- New development in Ramsey called Williams Woods!
- Top New Jersey Engagement Shoot Locations and couples who totally nailed it
- BEC Technologies RidgeWave® 7000 Series Achieves AT&T Certification
- Calgary-based Orthodontics Provider Opens New Location
- Entrinsik Promotes Robin Lamb to Vice President of Client Services
- Announcing The Christina Hepburn Breast Cancer Support Campaign
- Altavoz Distribution Launches Regina Belle Records
- Robinson honored again by both Rolls-Royce and The Fabricator for excellence
- Abendroth Fortel Offers Financial Support to Develop Agricultural Products Supply Chains
- Keep Black Love Alive --Spelman Women's Research and Resource Center and chromatic black™ Sponsor Well-Being Advocacy Forum
- THine V-by-One® HS Technology Used in NVIDIA G-SYNC® Processor